Wednesday, October 7, 2009

Let's get personal.

Erik Almas' grand prize winning picture from 2008.



If you're not already on it you should be dreaming-up, shooting, editing or retouching your best personal images for the APA SF Something Personal show. That's APA's annual 100 print exhibit and blockbuster party; fourteen-hundred people came to the show last year. If that's still not enough incentive for you to get your work ready for the contest, then the incredible panel of judges we have lined up should seriously motivate you.


I've got to save some surprises but I'll give you a taste. Some of this year's judges include: One of the most talented and influential creative directors in the magazine world Scott Dadich, Creative Director at Wired. Margaret Johnson, GCD at Goodby the top creative agency in America according to Archive. Jennifer Jerde, Owner of Elixir Design, her beautiful work is in the permanent collection at SFMOMA and Fabio Costa, Creative Director at Cutwater where he works on Ubisoft, Nvidia, Ray-Ban and Persol.


Your odds of winning are good. Last year we had about 600 entries so the chances of winning were about 1:6. Just to put that in perspective, your odds of being struck by lightning are 1:280000 so you have a much better chance of getting in this show then being struck by lightning. Last year the 100 images in the show came from 62 individual photographers. So the average winner had 1.58 images represented in the show. We know of one photographer who tracks a national advertising campaign back to having his images in the show, and another who got a solo gallery show out of her winning images.


Are you ready to enter? I thought so. Entries are due October 20 (click here for the entry for). Seriously there will be no extensions.